Tag: migrants

Swarms: Marketing and Migrants

Essays, Writing August 18, 2015

David Cameron’s use of the word ‘swarm’ to describe the migrants desperately creating an existence at Calais has been remarked upon a lot, but it was a word which instantly set thoughts rolling for me as I have been reading Franco ‘Bifo’ Berardi on that exact term.

In Uprising: On Poetry and Finance, he uses it to identify how groups of people act in hyper networked info-capitalism (1). What could be revealed by the use of the word in both cases? The more I look into it, the more both uses prove mutually revealing and the more they say about how connectivity really operates in this intensely networked society and economy. What I mean to say is, the usage of the term seems more than coincidental – it is informed by a common context even if it bubbles to the surface of discourse for very different reasons and for very different objects. That common context can be understood as the market and its role in shaping our society.

This is what I will explain with this blog post, and I hope by the end of it, I can stir some creative ideas about how we get beyond the ‘swarm’. Read More

Advertisements